What is Search Engine Marketing?
Search Engine Marketing (SEM) is the ability for advertisers, ad agencies, marketing firms and the like to pay for a sponsored listing in CPC (cost per click) search engines like Yahoo and Google AdWords Programs. Search Engine Marketing is the quick fix to driving targeted traffic to a web site but its also the most expensive to get search engine traffic. With literally thousands of search engines on the web, you may find it interesting to note that about 95% of domestic search volume is done through the top 3 search engines: Google, Yahoo, and MSN. Other search engines like AOL, AltaVista, and Lycos will contribute to a program, but the traffic that they generate is typically much lower. Next, it is important to note that many of the most popular search engines are not actually even search engines. AOL, for example, is primarily a portal site that utilizes search technology from a company like Google.
How We Submit Your Site
Over the years, submitting a site to the search engines has changed drastically. For the most part, the major search engines will all find your site from the incoming links generated by your directory submissions and link building campaigns. Yahoo and Teoma also offer Pay For Inclusion (PFI) programs that ensure a site will be crawled and updated on a regular basis. Most of these providers charge a nominal yearly fee to guarantee inclusion, but some of the newer programs (Yahoo) also charge a fee of $0.15 to $0.30 per click, making this submission a much more complex area.
The Major Search Engines
- Google – The king of all search engines. Not only is it vastly popular but it also supplies search results to AOL and Netscape.
- Yahoo – Unveiled its new search engine on February 18, 2004 after years of using Google as its search technology partner.
- MSN – Microsoft's search technology is still in the testing phase.
International
If your company operates globally, there may also be some great opportunities to submit your site to directories outside of the US. There are typically language requirements and many will want your company to have a presence in their country or region.
Specialty Search Engines
Over the years, many specialty engines have formed to target highly specific market niches. We typically find potential niche search engines in the link enhancement process.
Metacrawlers
There are a lot of "metacrawlers" on the Internet that simply compile the top results from other popular search engines. Examples include Dogpile, Mamma.com, and Infospace. The top spots in these search engines are often taken from the pay per click advertising engines while the remainder are grabbed from various search engines and directories listed in this brochure.
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